Showcase

Alumni & Donor Engagement

Invigorated UNCW Homecoming communications with a fresh design that celebrated the 70th anniversary.

Results:
1. Unique, commemorative watercolor of campus was created and assets used across all media: direct mail, website, email, social media, giveaways and signage.

2. Main event sold out this year and each year since.

3. Increased traffic to Homecoming webpage by 17% from previous year.

Responsible for:
Creating content, designing and building webpages and emails, facilitating collaborative review of the design and content, facilitating work with external partners

Fundraising

Give More in 24 is UNCW’s one-day giving challenge that has raised more than $1.3 million from 2014-2019.

Results:
1. 198% increase in donors since the university’s first one-day giving challenge in 2014.

2. Increased alumni participation through targeted competitions, a key goal of the initiative.

Responsible for:
Designing and building webpages, live updates, graphic design assistance, facilitating work with external partners

Stewardship

Custom artwork and interactive online experiences provide donors with unique and fun ways to understand the value of their support.

May Your Holiday Be Teal and Bright: Personally signed cards and emails directed donors to an interactive, online holiday calendar that revealed new activities each day.

UNCW Arches with Flags: Depicts the 55 national flags of international students attending that year, highlighting a new chancellor’s mission of increasing our global connections.

Another Great Year: Custom webpage sharing stories of impact from the university’s largest fundraising year of record.

Gifts in Action: Showcase of student stories with videos that play in overlays, creating a seamless user experience.

Responsible for:
Designing and building webpages and emails, facilitating content production with external partners

Inclusive and Innovative Communications

Prioritizes ongoing education to incorporate new technologies and remain culturally relevant with diverse audiences, continually seeking opportunities to improve engagement.

Focused on Inclusion: Audience accessibility and crafting relatable content remain top of mind when developing strategies.

Augmented Reality: Deployed first augmented reality tactics in 2017, integrating different technologies to enhance audience experiences.

Email design in Dark Mode: Continuously updates email campaigns to current standards.

Responsible for:
Collaboratively developing marketing strategies and content; researching, advocating for, and training on new communications technologies